We have worked within Several Industries over the years and we know what gets their attention!
The main solution to acquiring Leads is to target your audience accordingly. However, that is not it in a nutshell, because there are many factors that go into generating the RIGHT lead.
You want people engaged in buying today, you want people who want or need, what you have. Is your product or service unique?
There are more questions that go into researching your ideal customer. You still have to ask that one question; What will interest you once you land on my web page, how can I capture your information? Sometimes, this question is the hardest, and that is why you create surveys and hire professionals to ask them for you. Third parties by default are unbiased!