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Did you know, the World Wide Web (www) was first introduced to the Internet in 1993. In 1993, search engines used to charge the consumer to do searches. This, of course, was before Google made their presence known to all of us as we know them today; to be the dominating search engine, perhaps even considered the governor overlooking the web today and its infrastructure.
A FRESH PERSPECTIVE ON SEO FOR B2B COMPANIES
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.
Garrett Mehrguth on May 19, 2017 at 10:38 am
Search Engine Optimization (SEO) is no longer how you can optimize your site to rank for keywords; instead, SEO is about how you can optimize your company to be found by your target audience for different queries and on various sites throughout the search engine.
Placing Keywords in your Meta Tags are long gone, so is submitting your website to multiple search engines, but what has not gone is the fact that good content, relevant content within your website are now the factors in which you can be found easier, that has become the standard within normal SEO services.
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