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After meeting with the client on several occasions, understanding they were a startup enterprise, I heard their story.
I proceeded to on-boarding the client with the SEO service I was going to provide. The website development service, which would be fully integrated the SEO, and how I would host their website on my server for easy Onsite SEO.
I Started developing a strategic plan that would begin with a competitive analysis. Then I decided it was time to plan the development of their website, apply a great deal of long-tail keywords into their content. Matching the keywords with the competition and the search phases that were used to direct traffic.
I knew they had some social media planning to do, strategically define their initial market and produce engaging video.